“The more elaborate our means of communication, the less we communicate…” Joseph Priestley … ”In the next decade, we are going to witness more changes to our industry.

 

6 R 0 X F K U R V V « 7 K L V L V S D U W W Z R R I D W Z R S D U W D U W L F O H R Q K R Z W R F U H D W H H I I H F W L Y H G L U H F W U H V S R Q V H D G V « R I D O O D G Y H U W L V L Q J L V L Q Y L V L E O H E H F D X V H L W L V V R E D G O G R

 

/ R R N D F N 7 K H U H D U H 5 L F K 7 U H D V X U H V W R L V F R Y H U « 7 K H U H D U H W Z R N L Q G V R I I R R O 7 K H I L U V W V D V W K H V H F R Q G V D V ´ W K L V L V Q H Z D Q G W K H U H I R U H E H W W H U µ , P X V W E H D I R R O W K

 

/ R R N D F N 7 K H U H D U H 5 L F K 7 U H D V X U H V W R L V F R Y H U « 7 K H U H D U H W Z R N L Q G V R I I R R O 7 K H I L U V W V D V W K H V H F R Q G V D V ´ W K L V L V Q H Z D Q G W K H U H I R U H E H W W H U µ , P X V W E H D I R R O W K

 

L H Y H U R Q H D Q G D S S 1 H Z H D U « , W · V J U H D W W R E H E D F N Z L W K R X D I W H U D V K R U W E U H D N D Q G D U H O D L Q J Y D F D W L R Q L Q , Q G L D H I R U H Z H J H W L Q W R W K H F R O X P Q W K L V P R Q W K , K D Y H V R P H

 

´ 7 K H O X Q D W L F V D U H U X Q Q L Q J W K H D V O X P , · P F R Q Y L Q F H G R I L W Q R Z « µ , W L V D S D V V L R Q , V X S S R V H « , W U W R G R P V L P S O H E H V W L Q D G Y L V L Q J D Q G H Q F R X U D J L Q J D Q R Q H Z K R F D U

 

0 D U N 7 Z D L Q R Q F H Z U R W H ´ 0 D Q D V P D O O W K L Q J K D V E H H Q P D G H O D U J H E W K H U L J K W N L Q G R I D G Y H U W L V L Q J µ 0 D L Q O W K L V « 7 K L Q J V K D Y H F K D Q J H G D E L W V L Q F H R X U G D V Q G L Q D O R W

 

Victor Schwab Ð the Mad Man who taught the MadMen ÒHello, is there anybody in there Just nod if you can hear me, is there anyone home Come on now. I hear you re feeling.

 

The enormous power of copy is about to be realisedÉ Happy New Year, everyoneÉ I think I am going to find this next year very interestingÉ.

 

Q G L V D F N H O O R H Y H U R Q H « , W · V Q L F H W R E H E D F N D I W H U D Y H U L Q W H U H V W L Q J 6 X P P H U : H O O L W K D V E H H Q I R U P H D Q Z D « O H I W R I I « « W K H F R P S H W L W L R Q « I R U W K H 6 X P P H U « 6 F L

 

A story of John E Kennedy, Albert Lasker and why copywriters have to be salesmenÉ In Chicago, on a spring day 107 years ago,a 40-year old man walked into the lobby.

 

Marketing meltdown Ð but does anyone care What the hell is goingon IÕm going to have a real rant this month. Truth is, IÕm getting.

 

K D U O D W D Q V U D S D Q G - X Q N 0 D L O « W K H F R Q F H U Q J U R Z V « - X V W O R R N D W W K H F R S K H U H « R S F D W.

 

Returning to DM from Digital An interesting tale of theon-going renaissance of direct mail, the continuing struggle of email and the shambolic incompetence of Royal MailÉ.

 

Literate manslaughter and the vital importance of a strong opening paragraph As with any communication challenge these days, it is absolutely vital to get your message.

 

! ! ! ! / 0 / 112 , / 3 45675 8 9. ! ! ! ! / 3.

 

Edition: AStep-By - Step Guide To Writing Copy That Sells by RobertW. Bly The Copywriters Handbook is somewhat out of date. There areno references.

 

Page 2 of25 Page 3 of25 ! ! , Page 4 of 25 -. / /// ! 1 · ! 234 55 · , · , · ! 6 6 ! · 3 6 7 · 6 8// 9.

 

Page 2 of25 Page 3 of25 ! ! , Page 4 of 25 -. / /// ! 1 · ! 234 55 · , · , · ! 6 6 ! · 3 6 7 · 6 8// 9.

 

Making Hot Copy Techniques for Writing Engaging Copy.

 

Secrets of Writing Copy For Websites The Art of Persuasive Writing By Bernadette Schwerdt www. copyschool. com Quick and Easy Ways To Write Copy For Your Website.